Sports Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Sports”? What is the Facebook ads cost of interest “Sports”? ADCostly analyzed the advertising costs of the interest “Sports”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Sports”


Interest Audience CPC CPM
Sports 1.7B $0.48 $6.45

The interest “Sports” has 1.7B audiences in Facebook. The average CPC for interest “Sports” in 2020 is $0.48, and the average CPM is $6.45. Interests related to “Sports” include “Volleyball”, “Surfing”, “Music video game” and “Show jumping”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.77, and the average CPM is $25.67.

Country Audience CPC CPM
Philippines 134.43M 59.74% less than the US 85.27% less than the US
United Kingdom 73.17M 27.27% greater than the US 49.47% less than the US
Nigeria 40.84M 90.91% less than the US 94.47% less than the US
Malaysia 37.44M 84.42% less than the US 89.75% less than the US
Canada 35.73M 72.73% less than the US 42.54% less than the US

The interest”Volleyball” has 357.34M audiences in the United States. The average CPC is $0.77, and the average CPM is $25.67. Except the United States, descending order by the number of audiences, the top five countries are Philippines, United Kingdom, Nigeria, Malaysia and Canada. Philippines has the most audiences, Its CPC 59.74% less than the US and CPM 85.27% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 73.17M 27.27% greater than the US 49.47% less than the US
Germany 25.52M 3.9% greater than the US 52.32% less than the US
Ireland 5.1M 49.35% less than the US 70.2% less than the US
Philippines 134.43M 59.74% less than the US 85.27% less than the US
Canada 35.73M 72.73% less than the US 42.54% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Germany, Ireland, Philippines and Canada. United Kingdom has the highest CPC, Its CPC 27.27% greater than the US and average CPM 49.47% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 28.93M 76.62% less than the US 41.37% less than the US
Canada 35.73M 72.73% less than the US 42.54% less than the US
United Kingdom 73.17M 27.27% greater than the US 49.47% less than the US
Germany 25.52M 3.9% greater than the US 52.32% less than the US
France 11.91M 92.21% less than the US 60.81% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, United Kingdom, Germany and France. Australia has the highest CPM, Its CPC 76.62% less than the US and CPM 41.37% less than the US.


5. Sports Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Volleyball 402.4M 12.5% less than Sports 50.39% less than Sports
Surfing 148.5M 33.33% less than Sports 112.09% less than Sports
Music video game 26.74M 33.33% less than Sports 33.64% less than Sports
Show jumping 6.68M 14.58% less than Sports 35.5% less than Sports
Snowboard 10.44M 72.92% greater than Sports 72.09% less than Sports

Interests related to “Sports” include “Volleyball”, “Surfing”, “Music video game”, “Show jumping” and “Snowboard”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Sports” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.