The Sowetan Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “The Sowetan”? What is the Facebook ads cost of interest “The Sowetan”? ADCostly analyzed the advertising costs of the interest “The Sowetan”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “The Sowetan”


Interest Audience CPC CPM
The Sowetan 2.25M $0.42 $16.06

The interest “The Sowetan” has 2.25M audiences in Facebook. The average CPC for interest “The Sowetan” in 2020 is $0.42, and the average CPM is $16.06. Interests related to “The Sowetan” include “Kick Off (magazine)”, “Mail & Guardian”, “Jacob Zuma” and “Electronic Frontier Foundation”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.44, and the average CPM is $24.62.

Country Audience CPC CPM
South Africa 2.13M 63.64% less than the US 84.97% less than the US
Zambia 4.5K 77.27% less than the US 75.87% less than the US
Nigeria 4.5K 54.55% less than the US 87.86% less than the US
United Kingdom 4.5K 65.91% less than the US 71.49% less than the US
Kenya 2.25K 9.09% less than the US 91.67% less than the US

The interest”Kick Off (magazine)” has 2.25K audiences in the United States. The average CPC is $0.44, and the average CPM is $24.62. Except the United States, descending order by the number of audiences, the top five countries are South Africa, Zambia, Nigeria, United Kingdom and Kenya. South Africa has the most audiences, Its CPC 63.64% less than the US and CPM 84.97% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Kenya 2.25K 9.09% greater than the US 91.67% less than the US
Australia 2.25K 38.64% less than the US 60.97% less than the US
Nigeria 4.5K 54.55% less than the US 87.86% less than the US
South Africa 2.13M 63.64% less than the US 84.97% less than the US
United Kingdom 4.5K 65.91% less than the US 71.49% less than the US

Except the United States, descending order according to CPC price, the top five countries are Kenya, Australia, Nigeria, South Africa and United Kingdom. Kenya has the highest CPC, Its CPC 9.09% greater than the US and average CPM 91.67% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 2.25K 38.64% less than the US 60.97% less than the US
United Kingdom 4.5K 65.91% less than the US 71.49% less than the US
Zambia 4.5K 77.27% less than the US 75.87% less than the US
India 2.25K 68.18% less than the US 84.57% less than the US
South Africa 2.13M 63.64% less than the US 84.97% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, Zambia, India and South Africa. Australia has the highest CPM, Its CPC 38.64% less than the US and CPM 60.97% less than the US.


5. The Sowetan Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kick Off (magazine) 14.87M 45.24% greater than The Sowetan 50.68% less than The Sowetan
Mail & Guardian 333.64K 2.38% less than The Sowetan 57.16% less than The Sowetan
Jacob Zuma 1.15M 104.76% greater than The Sowetan 45.27% less than The Sowetan
Electronic Frontier Foundation 3.95M 76.19% less than The Sowetan 83.13% less than The Sowetan
Sowetan LIVE 1.29M 100.0% less than The Sowetan 17.0% less than The Sowetan

Interests related to “The Sowetan” include “Kick Off (magazine)”, “Mail & Guardian”, “Jacob Zuma”, “Electronic Frontier Foundation” and “Sowetan LIVE”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “The Sowetan” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.