The Washington Post Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “The Washington Post”? What is the Facebook ads cost of interest “The Washington Post”? ADCostly analyzed the advertising costs of the interest “The Washington Post”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “The Washington Post”


Interest Audience CPC CPM
The Washington Post 31.83M $0.58 $10.06

The interest “The Washington Post” has 31.83M audiences in Facebook. The average CPC for interest “The Washington Post” in 2020 is $0.58, and the average CPM is $10.06. Interests related to “The Washington Post” include “Time (magazine)”, “MSNBC”, “Bloomberg Businessweek” and “Associated Press”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.66, and the average CPM is $17.91.

Country Audience CPC CPM
Canada 986.8K 66.67% less than the US 38.41% less than the US
Philippines 795.81K 86.36% less than the US 80.85% less than the US
India 795.81K 77.27% less than the US 87.83% less than the US
United Kingdom 509.32K 46.97% less than the US 14.18% less than the US
Australia 381.99K 65.15% less than the US 13.68% less than the US

The interest”Time (magazine)” has 23.84M audiences in the United States. The average CPC is $0.66, and the average CPM is $17.91. Except the United States, descending order by the number of audiences, the top five countries are Canada, Philippines, India, United Kingdom and Australia. Canada has the most audiences, Its CPC 66.67% less than the US and CPM 38.41% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Hong Kong(China) 31.83K 207.58% greater than the US 75.82% greater than the US
Taiwan(China) 31.83K 177.27% greater than the US 2.9% greater than the US
Singapore 63.66K 1.52% greater than the US 322.45% greater than the US
Malaysia 63.66K 0.0% less than the US 58.96% less than the US
United Kingdom 509.32K 46.97% less than the US 14.18% less than the US

Except the United States, descending order according to CPC price, the top five countries are Hong Kong(China), Taiwan(China), Singapore, Malaysia and United Kingdom. Hong Kong(China) has the highest CPC, Its CPC 207.58% greater than the US and average CPM 75.82% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Singapore 63.66K 1.52% greater than the US 322.45% greater than the US
Hong Kong(China) 31.83K 207.58% greater than the US 75.82% greater than the US
Israel 63.66K 69.7% less than the US 34.34% greater than the US
Taiwan(China) 31.83K 177.27% greater than the US 2.9% greater than the US
Germany 127.33K 80.3% less than the US 10.72% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Singapore, Hong Kong(China), Israel, Taiwan(China) and Germany. Singapore has the highest CPM, Its CPC 1.52% greater than the US and CPM 322.45% greater than the US.


5. The Washington Post Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Time (magazine) 1.38B 8.62% less than The Washington Post 25.55% less than The Washington Post
MSNBC 12.31M 18.97% greater than The Washington Post 110.54% greater than The Washington Post
Bloomberg Businessweek 7.79M 6.9% less than The Washington Post 17.79% less than The Washington Post
Associated Press 6.49M 39.66% less than The Washington Post 68.49% less than The Washington Post
The New York Times 75.45M 8.62% less than The Washington Post 11.53% less than The Washington Post

Interests related to “The Washington Post” include “Time (magazine)”, “MSNBC”, “Bloomberg Businessweek”, “Associated Press” and “The New York Times”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “The Washington Post” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.