VisitScotland Facebook Ad Cost Report | ADCostly

Are you running Facebook ads for interest “VisitScotland”? What is the Facebook ads cost of interest “VisitScotland”? ADCostly analyzed the advertising costs of the interest “VisitScotland”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.

1. The Facebook Ads Cost Of Interest “VisitScotland”

The interest “VisitScotland” has 2.23M audiences in Facebook. The average CPC for interest “VisitScotland” in 2020 is $0.57, and the average CPM is $13.76. Interests related to “VisitScotland” include “Tourism in Scotland”, “Macmillan Cancer Support”, “London Underground” and “Marks & Spencer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.

2. Advertising Costs Of Top 5 Countries With The Most Audience

*Benchmark: The average CPC in the United States is $0.69, and the average CPM is $23.02.

The interest”Tourism in Scotland” has 323.01K audiences in the United States. The average CPC is $0.69, and the average CPM is $23.02. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Germany, Canada, France and Australia. United Kingdom has the most audiences, Its CPC 27.54% less than the US and CPM 10.95% less than the US.

3. Advertising Costs Of Top 5 Countries With The Highest CPC

Except the United States, descending order according to CPC price, the top five countries are Austria, United Kingdom, Australia, Denmark and Norway. Austria has the highest CPC, Its CPC 11.59% less than the US and average CPM 39.49% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.

4. Advertising Costs Of Top 5 Countries With The Highest CPM

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Finland, Portugal, Austria and Australia. Denmark has the highest CPM, Its CPC 49.28% less than the US and CPM 342.31% greater than the US.

5. VisitScotland Expansion Facebook Interests Analysis

Interests related to “VisitScotland” include “Tourism in Scotland”, “Macmillan Cancer Support”, “London Underground”, “Marks & Spencer” and “Big Ben”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “VisitScotland” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.