VisitScotland Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “VisitScotland”? What is the Facebook ads cost of interest “VisitScotland”? ADCostly analyzed the advertising costs of the interest “VisitScotland”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “VisitScotland”


Interest Audience CPC CPM
VisitScotland 2.23M $0.57 $13.76

The interest “VisitScotland” has 2.23M audiences in Facebook. The average CPC for interest “VisitScotland” in 2020 is $0.57, and the average CPM is $13.76. Interests related to “VisitScotland” include “Tourism in Scotland”, “Macmillan Cancer Support”, “London Underground” and “Marks & Spencer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.69, and the average CPM is $23.02.

Country Audience CPC CPM
United Kingdom 1.07M 27.54% less than the US 10.95% less than the US
Germany 111.38K 85.51% less than the US 50.91% less than the US
Canada 89.11K 65.22% less than the US 2.95% less than the US
France 84.65K 88.41% less than the US 81.58% less than the US
Australia 71.28K 44.93% less than the US 22.68% greater than the US

The interest”Tourism in Scotland” has 323.01K audiences in the United States. The average CPC is $0.69, and the average CPM is $23.02. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Germany, Canada, France and Australia. United Kingdom has the most audiences, Its CPC 27.54% less than the US and CPM 10.95% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Austria 6.68K 11.59% less than the US 39.49% greater than the US
United Kingdom 1.07M 27.54% less than the US 10.95% less than the US
Australia 71.28K 44.93% less than the US 22.68% greater than the US
Denmark 4.46K 49.28% less than the US 342.31% greater than the US
Norway 6.68K 53.62% less than the US 11.34% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Austria, United Kingdom, Australia, Denmark and Norway. Austria has the highest CPC, Its CPC 11.59% less than the US and average CPM 39.49% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 4.46K 49.28% less than the US 342.31% greater than the US
Finland 2.23K 91.3% less than the US 221.16% greater than the US
Portugal 6.68K 100.0% less than the US 53.21% greater than the US
Austria 6.68K 11.59% less than the US 39.49% greater than the US
Australia 71.28K 44.93% less than the US 22.68% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Finland, Portugal, Austria and Australia. Denmark has the highest CPM, Its CPC 49.28% less than the US and CPM 342.31% greater than the US.


5. VisitScotland Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Tourism in Scotland 1.47M 87.72% less than VisitScotland 70.35% less than VisitScotland
Macmillan Cancer Support 2.06M 49.12% less than VisitScotland 61.63% less than VisitScotland
London Underground 2.18M 40.35% greater than VisitScotland 15.84% less than VisitScotland
Marks & Spencer 24.7M 12.28% less than VisitScotland 52.76% less than VisitScotland
Big Ben 182.87M 40.35% greater than VisitScotland 27.18% less than VisitScotland

Interests related to “VisitScotland” include “Tourism in Scotland”, “Macmillan Cancer Support”, “London Underground”, “Marks & Spencer” and “Big Ben”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “VisitScotland” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.