VisitScotland Facebook Ad Cost Report | ADCostly
Are you running Facebook ads for interest "VisitScotland"? What is the Facebook ads cost of interest "VisitScotland"? ADCostly analyzed the advertising costs of the interest "VisitScotland". ADCostly is the best Facebook ads cost analysis tool, providing CPC, CPM, CTR and CPA benchmarks for VisitScotland Facebook advertising to help you better adjust your Facebook ads cost.
1. The Facebook Ads Cost Of Interest "VisitScotland"
| Interest | Audience | CPC | CPM |
| VisitScotland | 2.23M | $0.57 | $13.76 |
The interest "VisitScotland" has 2.23M audiences in Facebook. The average CPC for interest "VisitScotland" in 2020 is $0.57, and the average CPM is $13.76. Interests related to "VisitScotland" include "Tourism in Scotland", "Macmillan Cancer Support", "London Underground" and "Marks & Spencer". These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly. And you can check the target audience of VisitScotland through Facebook interest targeting tool, AdTargeting.
2. Advertising Costs Of Top 5 Countries With The Most Audience
*Benchmark: The average CPC in the United States is $0.69, and the average CPM is $23.02.
| Country | Audience | CPC | CPM |
| United Kingdom | 1.07M | 27.54% less than the US | 10.95% less than the US |
| Germany | 111.38K | 85.51% less than the US | 50.91% less than the US |
| Canada | 89.11K | 65.22% less than the US | 2.95% less than the US |
| France | 84.65K | 88.41% less than the US | 81.58% less than the US |
| Australia | 71.28K | 44.93% less than the US | 22.68% greater than the US |
The interest"Tourism in Scotland" has 323.01K audiences in the United States. The average CPC is $0.69, and the average CPM is $23.02. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Germany, Canada, France and Australia. United Kingdom has the most audiences, Its CPC 27.54% less than the US and CPM 10.95% less than the US.
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Learn More3. Advertising Costs Of Top 5 Countries With The Highest CPC
| Country | Audience | CPC | CPM |
| Austria | 6.68K | 11.59% less than the US | 39.49% greater than the US |
| United Kingdom | 1.07M | 27.54% less than the US | 10.95% less than the US |
| Australia | 71.28K | 44.93% less than the US | 22.68% greater than the US |
| Denmark | 4.46K | 49.28% less than the US | 342.31% greater than the US |
| Norway | 6.68K | 53.62% less than the US | 11.34% greater than the US |
Except the United States, descending order according to CPC price, the top five countries are Austria, United Kingdom, Australia, Denmark and Norway. Austria has the highest CPC, Its CPC 11.59% less than the US and average CPM 39.49% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
4. Advertising Costs Of Top 5 Countries With The Highest CPM
| Country | Audience | CPC | CPM |
| Denmark | 4.46K | 49.28% less than the US | 342.31% greater than the US |
| Finland | 2.23K | 91.3% less than the US | 221.16% greater than the US |
| Portugal | 6.68K | 100.0% less than the US | 53.21% greater than the US |
| Austria | 6.68K | 11.59% less than the US | 39.49% greater than the US |
| Australia | 71.28K | 44.93% less than the US | 22.68% greater than the US |
Except the United States, descending order according to average CPM price, the top five countries are Denmark, Finland, Portugal, Austria and Australia. Denmark has the highest CPM, Its CPC 49.28% less than the US and CPM 342.31% greater than the US.
5. VisitScotland Expansion Facebook Interests Analysis
| Interest | Audience | CPC | CPM |
| Tourism in Scotland | 1.47M | 87.72% less than VisitScotland | 70.35% less than VisitScotland |
| Macmillan Cancer Support | 2.06M | 49.12% less than VisitScotland | 61.63% less than VisitScotland |
| London Underground | 2.18M | 40.35% greater than VisitScotland | 15.84% less than VisitScotland |
| Marks & Spencer | 24.7M | 12.28% less than VisitScotland | 52.76% less than VisitScotland |
| Big Ben | 182.87M | 40.35% greater than VisitScotland | 27.18% less than VisitScotland |
Interests related to "VisitScotland" include "Tourism in Scotland", "Macmillan Cancer Support", "London Underground", "Marks & Spencer" and "Big Ben". These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest "VisitScotland" is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
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