The eCom category facebook ads cost in Australia June 2020

The "eCom" is a common category in Facebook advertising. According to ADCostly advertising cost data, "eCom" has 2400 audience in Facebook. But many people often don't know eCom Facebook ads cost benchmarks, which wastes a lot of money. The following is the eCom category facebook ads cost in Australia June 2020.

  • The eCom category average CPC in Australia June 2020 is $0.54
  • The eCom category average CPM in Australia June 2020 is $7.41
  • The eCom category average CPA in Australia June 2020 is $240.11
  • The eCom category average CTR in Australia June 2020 is 3.68%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following eCom Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check yelp ad cost and how much do facebook ads cost.


The eCom Category Average CPC in Australia June 2020

Category eCom
Average CPC benchmark $0.54 (benchmark)
Gender - Male 50% less than benchmark
Gender - Female 61.11% less than benchmark
Age - 13-17 87.04% less than benchmark
Age - 18-24 57.41% less than benchmark
Age - 25-34 53.7% less than benchmark
Age - 35-44 59.26% less than benchmark
Age - 45-54 62.96% less than benchmark
Age - 55-64 62.96% less than benchmark
Age - 65+ 57.41% less than benchmark

First of all, PPC advertising is a common way for the eCom category advertising marketing. The eCom category average CPC is $0.54 (benchmark). From the perspective of gender, the average CPC of Male is higher, and its cost is 50% less than the average benchmark. The average CPC cost of Female will be cheaper.

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From the perspective of age, the average CPC cost in the "25-34" range is the highest, and the average CPC in the "18-24" age range ranks second. The two age groups with the lowest average CPC costs are 13-17 and 45-54. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 rewarded_video audience_network 46.3% greater than benchmark
2 an_classic audience_network 20.37% greater than benchmark
3 right_hand_column facebook 14.81% less than benchmark
4 messenger_inbox messenger 37.04% less than benchmark
5 instagram_stories instagram 48.15% less than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that rewarded_video placement cost the most CPC, and the second place is the an_classic placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


eCom Category Average CPM in Australia June 2020

Category eCom
Average CPM benchmark $7.41 (benchmark)
Gender - Male 16.33% less than benchmark
Gender - Female 10.8% greater than benchmark
Age - 13-17 82.32% less than benchmark
Age - 18-24 38.87% less than benchmark
Age - 25-34 18.22% less than benchmark
Age - 35-44 6.07% greater than benchmark
Age - 45-54 30.36% greater than benchmark
Age - 55-64 58.3% greater than benchmark
Age - 65+ 107.29% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2020 June eCom category average CPM is $7.41 (benchmark). Analyzing CPM data from the gender, the average CPM of Male is lower than Female. Female average CPM is 10.8% greater than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "13-17" and "18-24". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 instagram_explore instagram 61.67% less than benchmark
2 facebook_groups_feed facebook 87.45% less than benchmark
3 rewarded_video audience_network 45.61% greater than benchmark
4 instant_article facebook 42.65% less than benchmark
5 feed instagram 16.46% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are instagram_explore, facebook_groups_feed, rewarded_video, instant_article, feed, and their corresponding publishers are instagram, facebook, audience_network, facebook, instagram. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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eCom Category Average CPA in Australia June 2020

Action Cost Benchmarks
All Actions $240.11
Activate App 79.16% less than benchmark
Install 78.29% greater than benchmark
Complete Registration 11.8% greater than benchmark
Add to cart 98.69% less than benchmark
Purchase 90.1% less than benchmark

Among all actions, Facebook’s average CPA is $240.11. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2020 June eCom category average cost per install is 78.29% greater than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website ad cost and dropshipping on amazon.

Male Female
All age $28.75 $82.52
18-24 17.15% less than $28.75 40.94% less than $82.52
25-34 53.77% greater than $28.75 16.37% less than $82.52
35-44 173.39% greater than $28.75 114.55% greater than $82.52
45-54 510.99% greater than $28.75 417.3% greater than $82.52
55-64 887.65% greater than $28.75 645.15% greater than $82.52
65+ 1154.71% greater than $28.75 1434.99% greater than $82.52

Looking at the CPA data from gender and age, the average CPA for male is about $28.75, and the average CPA for female is about $82.52. There is a big gap in different age ranges. The highest female CPA age range is "65+" and the lowest is "18-24". Males have the highest CPA cost in the "65+" age group, and the lowest CPA cost in the "18-24" age group.


eCom Category Average CTR in Australia June 2020

category eCom
Average CTR benchmark 3.68% (benchmark)
Gender - Male 36.68% less than benchmark
Gender - Female 7.61% greater than benchmark
Age - 13-17 48.1% less than benchmark
Age - 18-24 45.38% less than benchmark
Age - 25-34 32.88% less than benchmark
Age - 35-44 2.45% less than benchmark
Age - 45-54 28.8% greater than benchmark
Age - 55-64 59.24% greater than benchmark
Age - 65+ 83.15% greater than benchmark

2020 June eCom category average CTR is 3.68% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "13-17" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_explore instagram 41.03% less than benchmark
messenger_stories messenger 36.41% less than benchmark
search facebook 37.77% less than benchmark
an_classic audience_network 47.83% less than benchmark
feed facebook 14.4% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_explore, messenger_stories, search, an_classic, feed, and their corresponding publishers are instagram, messenger, facebook, audience_network, facebook.


Final Thoughts

2020 June eCom category Facebook ads cost report in Australia is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: Amazon BSR tracker.

The data in this article still doesn't meet your requirements? 2020 eCom category Facebook ads cost report for other months can be viewed here.