The Word category facebook ads cost in Russia September 2021

The "Word" is a common category in Facebook advertising. According to ADCostly advertising cost data, "Word" has 172835620 audience in Facebook. But many people often don't know Word Facebook ads cost benchmarks, which wastes a lot of money. The following is the Word category facebook ads cost in Russia September 2021.

  • The Word category average CPC in Russia September 2021 is $0.29
  • The Word category average CPM in Russia September 2021 is $2.4
  • The Word category average CPA in Russia September 2021 is $2.11
  • The Word category average CTR in Russia September 2021 is 1.58%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following Word Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check google ads cost calculator and Facebook Advertising Benchmarks.

The Word Category Average CPC in Russia September 2021

Category Word
Average CPC benchmark $0.29 (benchmark)
Gender - Male 706.9% greater than benchmark
Gender - Female 706.9% greater than benchmark
Age - 13-17 55.17% greater than benchmark
Age - 18-24 31.03% greater than benchmark
Age - 25-34 6.9% greater than benchmark
Age - 35-44 3.45% greater than benchmark
Age - 45-54 110.34% greater than benchmark
Age - 55-64 489.66% greater than benchmark
Age - 65+ 679.31% greater than benchmark

First of all, PPC advertising is a common way for the Word category advertising marketing. The Word category average CPC is $0.29 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 706.9% greater than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "65+" range is the highest, and the average CPC in the "55-64" age range ranks second. The two age groups with the lowest average CPC costs are 35-44 and 25-34. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 messenger_stories messenger 706.9% greater than benchmark
2 facebook_stories facebook 700% greater than benchmark
3 instant_article facebook 696.55% greater than benchmark
4 instream_video facebook 682.76% greater than benchmark
5 video_feeds facebook 503.45% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that messenger_stories placement cost the most CPC, and the second place is the facebook_stories placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.

Word Category Average CPM in Russia September 2021

Category Word
Average CPM benchmark $2.4 (benchmark)
Gender - Male 920% greater than benchmark
Gender - Female 918.75% greater than benchmark
Age - 13-17 43.33% greater than benchmark
Age - 18-24 3.33% greater than benchmark
Age - 25-34 10.83% greater than benchmark
Age - 35-44 72.92% greater than benchmark
Age - 45-54 245.42% greater than benchmark
Age - 55-64 662.5% greater than benchmark
Age - 65+ 890.83% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 September Word category average CPM is $2.4 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 920% greater than average benchmark.

The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "65+" range is the highest, and the average CPM in the "55-64" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 an_classic audience_network 112.92% greater than benchmark
2 instagram_stories instagram 47.5% less than benchmark
3 rewarded_video audience_network 175.83% greater than benchmark
4 instagram_explore instagram 12.92% less than benchmark
5 feed instagram 51.67% less than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are an_classic, instagram_stories, rewarded_video, instagram_explore, feed, and their corresponding publishers are audience_network, instagram, audience_network, instagram, instagram. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

More content for you: facebook ad cost calculator

Word Category Average CPA in Russia September 2021

Action Cost Benchmarks
All Actions $2.11
Activate App 96.3% less than benchmark
Install 8.45% less than benchmark
Complete Registration 14.22% less than benchmark
Add to cart 286.24% greater than benchmark
Purchase 22.35% greater than benchmark

Among all actions, Facebook’s average CPA is $2.11. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 September Word category average cost per install is 8.45% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website average cpm and shopee philippines.

Male Female
All age $2.49 $2.49
18-24 0% less than $2.49 0% less than $2.49
25-34 0% less than $2.49 0% less than $2.49
35-44 0% less than $2.49 0% less than $2.49
45-54 0% less than $2.49 0% less than $2.49
55-64 0% less than $2.49 0% less than $2.49
65+ 0% less than $2.49 0% less than $2.49

Looking at the CPA data from gender and age, the average CPA for male is about $2.49, and the average CPA for female is about $2.49. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "18-24". Males have the highest CPA cost in the "55-64" age group, and the lowest CPA cost in the "18-24" age group.

Word Category Average CTR in Russia September 2021

category Word
Average CTR benchmark 1.58% (benchmark)
Gender - Male 32.28% greater than benchmark
Gender - Female 32.28% greater than benchmark
Age - 13-17 20.89% less than benchmark
Age - 18-24 24.05% less than benchmark
Age - 25-34 3.16% greater than benchmark
Age - 35-44 91.14% greater than benchmark
Age - 45-54 161.39% greater than benchmark
Age - 55-64 59.49% greater than benchmark
Age - 65+ 38.61% greater than benchmark

2021 September Word category average CTR is 1.58% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Male is lower than Female, so you can get more clicks for Female advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "45-54" age range is the highest, and the average CTR of "35-44" age range ranks second. The two age groups with the lowest average CTR are "18-24" and "13-17". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
feed instagram 62.03% less than benchmark
instagram_explore instagram 73.42% less than benchmark
messenger_stories messenger 32.91% greater than benchmark
instant_article facebook 36.08% greater than benchmark
facebook_stories facebook 40.51% greater than benchmark

Among all Facebook platforms, the top five with the highest average CTR are feed, instagram_explore, messenger_stories, instant_article, facebook_stories, and their corresponding publishers are instagram, instagram, messenger, facebook, facebook.

Final Thoughts

2021 September Word category Facebook ads cost report in Russia is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: FindNiche vs AliShark.

The data in this article still doesn't meet your requirements? 2021 Word category Facebook ads cost report for other months can be viewed here.