E-books Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “E-books”? What is the Facebook ads cost of interest “E-books”? ADCostly analyzed the advertising costs of the interest “E-books”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “E-books”


Interest Audience CPC CPM
E-books 431.22M $0.96 $11.11

The interest “E-books” has 431.22M audiences in Facebook. The average CPC for interest “E-books” in 2020 is $0.96, and the average CPM is $11.11. Interests related to “E-books” include “Kayak.com”, “FareCompare”, “Kobo eReader” and “Expedia, Inc.”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.76, and the average CPM is $21.96.

Country Audience CPC CPM
India 56.92M 95.45% less than the US 78.96% less than the US
Brazil 32.77M 100.0% less than the US 68.26% less than the US
Mexico 20.27M 94.32% less than the US 85.43% less than the US
Indonesia 16.82M 94.89% less than the US 82.1% less than the US
Thailand 15.52M 94.32% less than the US 71.36% less than the US

The interest”Kayak.com” has 81.5M audiences in the United States. The average CPC is $1.76, and the average CPM is $21.96. Except the United States, descending order by the number of audiences, the top five countries are India, Brazil, Mexico, Indonesia and Thailand. India has the most audiences, Its CPC 95.45% less than the US and CPM 78.96% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 4.31M 13.64% greater than the US 68.53% greater than the US
United Kingdom 12.94M 18.18% less than the US 4.37% less than the US
Canada 6.47M 32.39% less than the US 15.39% greater than the US
Germany 6.04M 72.73% less than the US 9.52% less than the US
Taiwan(China) 5.61M 76.14% less than the US 66.39% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, United Kingdom, Canada, Germany and Taiwan(China). Australia has the highest CPC, Its CPC 13.64% greater than the US and average CPM 68.53% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 4.31M 13.64% greater than the US 68.53% greater than the US
Canada 6.47M 32.39% less than the US 15.39% greater than the US
Netherlands 2.16M 94.32% less than the US 1.28% greater than the US
France 3.88M 84.66% less than the US 1.05% less than the US
United Kingdom 12.94M 18.18% less than the US 4.37% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, Netherlands, France and United Kingdom. Australia has the highest CPM, Its CPC 13.64% greater than the US and CPM 68.53% greater than the US.


5. E-books Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kayak.com 3.96M 112.5% greater than E-books 47.7% less than E-books
FareCompare 993.86K 75.0% less than E-books 5.67% less than E-books
Kobo eReader 2.92M 12.5% less than E-books 42.21% less than E-books
Expedia, Inc. 15.61M 158.33% greater than E-books 47.61% less than E-books
Barnes & Noble 6.11M 3.13% less than E-books 3.33% less than E-books

Interests related to “E-books” include “Kayak.com”, “FareCompare”, “Kobo eReader”, “Expedia, Inc.” and “Barnes & Noble”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “E-books” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.