Face-to-face Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Face-to-face”? What is the Facebook ads cost of interest “Face-to-face”? ADCostly analyzed the advertising costs of the interest “Face-to-face”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Face-to-face”


Interest Audience CPC CPM
Face-to-face 5.94M $0.77 $13.23

The interest “Face-to-face” has 5.94M audiences in Facebook. The average CPC for interest “Face-to-face” in 2020 is $0.77, and the average CPM is $13.23. Interests related to “Face-to-face” include “Forward (association football)”, “Pillow”, “MxPx” and “New Found Glory”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.78, and the average CPM is $17.52.

Country Audience CPC CPM
Thailand 457.63K 100.0% less than the US 75.51% less than the US
United Kingdom 439.8K 76.92% less than the US 108.85% greater than the US
Philippines 332.82K 100.0% less than the US 85.27% less than the US
Australia 303.1K 55.13% less than the US 11.64% less than the US
Malaysia 219.9K 98.72% less than the US 86.76% less than the US

The interest”Forward (association football)” has 1.34M audiences in the United States. The average CPC is $0.78, and the average CPM is $17.52. Except the United States, descending order by the number of audiences, the top five countries are Thailand, United Kingdom, Philippines, Australia and Malaysia. Thailand has the most audiences, Its CPC 100.0% less than the US and CPM 75.51% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 303.1K 55.13% less than the US 11.64% less than the US
Canada 89.15K 60.26% less than the US 54.34% less than the US
Hungary 11.89K 73.08% less than the US 54.74% less than the US
United Kingdom 439.8K 76.92% less than the US 108.85% greater than the US
Mexico 17.83K 79.49% less than the US 85.56% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Canada, Hungary, United Kingdom and Mexico. Australia has the highest CPC, Its CPC 55.13% less than the US and average CPM 11.64% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
United Kingdom 439.8K 76.92% less than the US 108.85% greater than the US
Japan 35.66K 100.0% less than the US 9.7% greater than the US
Australia 303.1K 55.13% less than the US 11.64% less than the US
Canada 89.15K 60.26% less than the US 54.34% less than the US
Hungary 11.89K 73.08% less than the US 54.74% less than the US

Except the United States, descending order according to average CPM price, the top five countries are United Kingdom, Japan, Australia, Canada and Hungary. United Kingdom has the highest CPM, Its CPC 76.92% less than the US and CPM 108.85% greater than the US.


5. Face-to-face Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Forward (association football) 127.29M 11.69% less than Face-to-face 61.9% less than Face-to-face
Pillow 91.0M 11.69% less than Face-to-face 2.49% less than Face-to-face
MxPx 281.88K 94.81% less than Face-to-face 82.39% less than Face-to-face
New Found Glory 834.39K 29.87% less than Face-to-face 11.19% less than Face-to-face
Face to Face (punk band) 2.76M 5.19% greater than Face-to-face 19.8% less than Face-to-face

Interests related to “Face-to-face” include “Forward (association football)”, “Pillow”, “MxPx”, “New Found Glory” and “Face to Face (punk band)”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Face-to-face” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.