Internet of Things Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Internet of Things”? What is the Facebook ads cost of interest “Internet of Things”? ADCostly analyzed the advertising costs of the interest “Internet of Things”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Internet of Things”


Interest Audience CPC CPM
Internet of Things 15.16M $0.49 $7.31

The interest “Internet of Things” has 15.16M audiences in Facebook. The average CPC for interest “Internet of Things” in 2020 is $0.49, and the average CPM is $7.31. Interests related to “Internet of Things” include “Microsoft Developer Network”, “Information technology consulting”, “Telecommunications network” and “SAP ERP”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.98, and the average CPM is $22.54.

Country Audience CPC CPM
India 3.26M 88.78% less than the US 95.47% less than the US
Indonesia 1.35M 93.88% less than the US 92.9% less than the US
Nigeria 621.48K 95.92% less than the US 94.06% less than the US
Thailand 485.05K 95.92% less than the US 74.71% less than the US
Taiwan(China) 409.26K 98.98% less than the US 68.41% less than the US

The interest”Microsoft Developer Network” has 864.0K audiences in the United States. The average CPC is $0.98, and the average CPM is $22.54. Except the United States, descending order by the number of audiences, the top five countries are India, Indonesia, Nigeria, Thailand and Taiwan(China). India has the most audiences, Its CPC 88.78% less than the US and CPM 95.47% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 227.37K 25.51% less than the US 40.73% less than the US
Canada 151.58K 48.98% less than the US 35.63% less than the US
United Kingdom 181.9K 74.49% less than the US 45.47% less than the US
France 136.42K 74.49% less than the US 73.82% less than the US
Singapore 90.95K 75.51% less than the US 47.56% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, Canada, United Kingdom, France and Singapore. Germany has the highest CPC, Its CPC 25.51% less than the US and average CPM 40.73% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 151.58K 48.98% less than the US 35.63% less than the US
Korea 151.58K 94.9% less than the US 37.71% less than the US
Germany 227.37K 25.51% less than the US 40.73% less than the US
Japan 333.48K 78.57% less than the US 41.93% less than the US
United Kingdom 181.9K 74.49% less than the US 45.47% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Korea, Germany, Japan and United Kingdom. Canada has the highest CPM, Its CPC 48.98% less than the US and CPM 35.63% less than the US.


5. Internet of Things Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Microsoft Developer Network 22.67K 57.14% less than Internet of Things 66.07% less than Internet of Things
Information technology consulting 3.27M 8.16% less than Internet of Things 18.33% less than Internet of Things
Telecommunications network 9.19M 22.45% less than Internet of Things 57.87% less than Internet of Things
SAP ERP 256.74K 12.24% less than Internet of Things 10.81% less than Internet of Things
IBM WebSphere Application Server 8.43K 57.14% less than Internet of Things 51.98% less than Internet of Things

Interests related to “Internet of Things” include “Microsoft Developer Network”, “Information technology consulting”, “Telecommunications network”, “SAP ERP” and “IBM WebSphere Application Server”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Internet of Things” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.