Overall Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Overall”? What is the Facebook ads cost of interest “Overall”? ADCostly analyzed the advertising costs of the interest “Overall”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Overall”


Interest Audience CPC CPM
Overall 7.2M $0.78 $12.54

The interest “Overall” has 7.2M audiences in Facebook. The average CPC for interest “Overall” in 2020 is $0.78, and the average CPM is $12.54. Interests related to “Overall” include “Dr. Martens”, “Lojas Renner”, “Fashion Wear” and “Knee-high boot”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.86, and the average CPM is $15.06.

Country Audience CPC CPM
United Kingdom 489.55K 54.65% less than the US 43.23% less than the US
Romania 439.16K 94.19% less than the US 38.18% less than the US
Australia 323.97K 59.3% less than the US 29.61% less than the US
Philippines 295.17K 98.84% less than the US 82.4% less than the US
Malaysia 237.58K 98.84% less than the US 52.26% less than the US

The interest”Dr. Martens” has 2.43M audiences in the United States. The average CPC is $0.86, and the average CPM is $15.06. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Romania, Australia, Philippines and Malaysia. United Kingdom has the most audiences, Its CPC 54.65% less than the US and CPM 43.23% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 21.6K 45.35% less than the US 22.78% greater than the US
Canada 100.79K 46.51% less than the US 45.15% less than the US
Israel 122.39K 48.84% less than the US 18.26% less than the US
NewZealand 36.0K 51.16% less than the US 10.89% less than the US
United Kingdom 489.55K 54.65% less than the US 43.23% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, Canada, Israel, NewZealand and United Kingdom. Germany has the highest CPC, Its CPC 45.35% less than the US and average CPM 22.78% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Japan 21.6K 76.74% less than the US 46.22% greater than the US
Germany 21.6K 45.35% less than the US 22.78% greater than the US
Taiwan(China) 43.2K 98.84% less than the US 1.2% greater than the US
France 28.8K 75.58% less than the US 9.3% less than the US
Finland 21.6K 83.72% less than the US 9.43% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Japan, Germany, Taiwan(China), France and Finland. Japan has the highest CPM, Its CPC 76.74% less than the US and CPM 46.22% greater than the US.


5. Overall Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Dr. Martens 9.02M 58.97% less than Overall 62.12% less than Overall
Lojas Renner 24.55M 92.31% less than Overall 91.87% less than Overall
Fashion Wear 244.73K 38.46% less than Overall 40.11% less than Overall
Knee-high boot 417.2K 32.05% greater than Overall 61.16% greater than Overall
Personal protective equipment 25.22M 57.69% less than Overall 18.82% less than Overall

Interests related to “Overall” include “Dr. Martens”, “Lojas Renner”, “Fashion Wear”, “Knee-high boot” and “Personal protective equipment”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Overall” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.