Salary Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Salary”? What is the Facebook ads cost of interest “Salary”? ADCostly analyzed the advertising costs of the interest “Salary”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Salary”


Interest Audience CPC CPM
Salary 48.54M $0.37 $6.46

The interest “Salary” has 48.54M audiences in Facebook. The average CPC for interest “Salary” in 2020 is $0.37, and the average CPM is $6.46. Interests related to “Salary” include “Vacations”, “Basic income”, “Labour law” and “Wage”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.17, and the average CPM is $22.04.

Country Audience CPC CPM
France 7.67M 95.73% less than the US 28.36% less than the US
Thailand 5.58M 95.73% less than the US 85.89% less than the US
Malaysia 3.45M 81.2% less than the US 68.33% less than the US
India 3.25M 86.32% less than the US 94.1% less than the US
Indonesia 2.43M 100.0% less than the US 94.83% less than the US

The interest”Vacations” has 3.88M audiences in the United States. The average CPC is $1.17, and the average CPM is $22.04. Except the United States, descending order by the number of audiences, the top five countries are France, Thailand, Malaysia, India and Indonesia. France has the most audiences, Its CPC 95.73% less than the US and CPM 28.36% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 339.8K 44.44% less than the US 29.95% less than the US
United Kingdom 339.8K 47.01% less than the US 10.98% greater than the US
Canada 679.61K 62.39% less than the US 15.65% greater than the US
Taiwan(China) 291.26K 64.1% less than the US 57.71% less than the US
Malaysia 3.45M 81.2% less than the US 68.33% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, United Kingdom, Canada, Taiwan(China) and Malaysia. Germany has the highest CPC, Its CPC 44.44% less than the US and average CPM 29.95% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 145.63K 100.0% less than the US 21.82% greater than the US
Canada 679.61K 62.39% less than the US 15.65% greater than the US
Korea 242.72K 95.73% less than the US 13.43% greater than the US
United Kingdom 339.8K 47.01% less than the US 10.98% greater than the US
Switzerland 194.17K 92.31% less than the US 17.88% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, Korea, United Kingdom and Switzerland. Australia has the highest CPM, Its CPC 100.0% less than the US and CPM 21.82% greater than the US.


5. Salary Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Vacations 368.07M 78.38% less than Salary 118.27% less than Salary
Basic income 1.59M 48.65% less than Salary 52.32% less than Salary
Labour law 17.99M 24.32% less than Salary 39.16% less than Salary
Wage 7.23M 129.73% less than Salary 130.19% less than Salary
Money 586.69M 108.11% less than Salary 31.73% less than Salary

Interests related to “Salary” include “Vacations”, “Basic income”, “Labour law”, “Wage” and “Money”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Salary” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.