Self Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Self”? What is the Facebook ads cost of interest “Self”? ADCostly analyzed the advertising costs of the interest “Self”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Self”


Interest Audience CPC CPM
Self 23.72M $0.38 $9.68

The interest “Self” has 23.72M audiences in Facebook. The average CPC for interest “Self” in 2020 is $0.38, and the average CPM is $9.68. Interests related to “Self” include “Vacations”, “Salary”, “Cosmopolitan (magazine)” and “Meditation”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.54, and the average CPM is $18.87.

Country Audience CPC CPM
Mexico 4.62M 87.04% less than the US 77.74% less than the US
Brazil 1.73M 87.04% less than the US 79.33% less than the US
Argentina 1.33M 92.59% less than the US 87.33% less than the US
Germany 1.09M 100.0% less than the US 2.81% less than the US
Colombia 901.22K 62.96% less than the US 87.07% less than the US

The interest”Vacations” has 4.29M audiences in the United States. The average CPC is $0.54, and the average CPM is $18.87. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Brazil, Argentina, Germany and Colombia. Mexico has the most audiences, Its CPC 87.04% less than the US and CPM 77.74% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
France 166.01K 22.22% greater than the US 38.63% less than the US
Australia 213.45K 22.22% less than the US 21.94% less than the US
Canada 260.88K 50.0% less than the US 45.26% less than the US
Italy 355.74K 59.26% less than the US 61.31% less than the US
Colombia 901.22K 62.96% less than the US 87.07% less than the US

Except the United States, descending order according to CPC price, the top five countries are France, Australia, Canada, Italy and Colombia. France has the highest CPC, Its CPC 22.22% greater than the US and average CPM 38.63% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Switzerland 94.86K 100.0% less than the US 1.59% less than the US
Germany 1.09M 100.0% less than the US 2.81% less than the US
United Kingdom 284.6K 62.96% less than the US 12.56% less than the US
Australia 213.45K 22.22% less than the US 21.94% less than the US
Austria 213.45K 100.0% less than the US 27.72% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Switzerland, Germany, United Kingdom, Australia and Austria. Switzerland has the highest CPM, Its CPC 100.0% less than the US and CPM 1.59% less than the US.


5. Self Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Vacations 368.07M 73.68% greater than Self 45.66% less than Self
Salary 48.54M 2.63% less than Self 33.26% less than Self
Cosmopolitan (magazine) 71.53M 152.63% greater than Self 9.71% less than Self
Meditation 353.83M 65.79% greater than Self 5.68% less than Self
Creative entrepreneurship 9.59M 7.89% less than Self 60.74% less than Self

Interests related to “Self” include “Vacations”, “Salary”, “Cosmopolitan (magazine)”, “Meditation” and “Creative entrepreneurship”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Self” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.