Video game publisher Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Video game publisher”? What is the Facebook ads cost of interest “Video game publisher”? ADCostly analyzed the advertising costs of the interest “Video game publisher”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Video game publisher”


Interest Audience CPC CPM
Video game publisher 11.39M $1.66 $13.05

The interest “Video game publisher” has 11.39M audiences in Facebook. The average CPC for interest “Video game publisher” in 2020 is $1.66, and the average CPM is $13.05. Interests related to “Video game publisher” include “Game design”, “Game programmer”, “Unreal Engine” and “Business simulation game”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.29, and the average CPM is $54.44.

Country Audience CPC CPM
Brazil 1.1M 61.24% less than the US 90.41% less than the US
United Kingdom 512.44K 46.51% less than the US 53.27% less than the US
Germany 478.27K 65.89% greater than the US 73.29% less than the US
France 478.27K 17.05% less than the US 65.65% less than the US
Chile 250.52K 72.09% less than the US 94.29% less than the US

The interest”Game design” has 1.58M audiences in the United States. The average CPC is $1.29, and the average CPM is $54.44. Except the United States, descending order by the number of audiences, the top five countries are Brazil, United Kingdom, Germany, France and Chile. Brazil has the most audiences, Its CPC 61.24% less than the US and CPM 90.41% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 91.1K 358.91% greater than the US 48.31% less than the US
Austria 45.55K 110.85% greater than the US 75.11% less than the US
Hong Kong(China) 34.16K 72.09% greater than the US 1.18% less than the US
Germany 478.27K 65.89% greater than the US 73.29% less than the US
Korea 125.26K 59.69% greater than the US 60.08% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Austria, Hong Kong(China), Germany and Korea. Taiwan(China) has the highest CPC, Its CPC 358.91% greater than the US and average CPM 48.31% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Hong Kong(China) 34.16K 72.09% greater than the US 1.18% less than the US
Canada 182.2K 23.26% greater than the US 35.73% less than the US
Australia 102.49K 18.6% less than the US 43.3% less than the US
Taiwan(China) 91.1K 358.91% greater than the US 48.31% less than the US
Italy 159.43K 89.15% less than the US 49.61% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Hong Kong(China), Canada, Australia, Taiwan(China) and Italy. Hong Kong(China) has the highest CPM, Its CPC 72.09% greater than the US and CPM 1.18% less than the US.


5. Video game publisher Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Game design 7.84M 65.66% less than Video game publisher 59.92% less than Video game publisher
Game programmer 166.05K 67.47% less than Video game publisher 72.26% less than Video game publisher
Unreal Engine 4.42M 30.12% less than Video game publisher 6.97% less than Video game publisher
Business simulation game 2.11M 10.84% greater than Video game publisher 6.21% less than Video game publisher
Crytek 193.5K 100.0% less than Video game publisher 46.67% less than Video game publisher

Interests related to “Video game publisher” include “Game design”, “Game programmer”, “Unreal Engine”, “Business simulation game” and “Crytek”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Video game publisher” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.