The B2B(leads) category facebook ads cost in Brazil January 2021

The "B2B(leads)" is a common category in Facebook advertising. According to ADCostly advertising cost data, "B2B(leads)" has audience in Facebook. But many people often don't know B2B(leads) Facebook ads cost benchmarks, which wastes a lot of money. The following is the B2B(leads) category facebook ads cost in Brazil January 2021.

  • The B2B(leads) category average CPC in Brazil January 2021 is $0.11
  • The B2B(leads) category average CPM in Brazil January 2021 is $3.81
  • The B2B(leads) category average CPA in Brazil January 2021 is $702.54
  • The B2B(leads) category average CTR in Brazil January 2021 is 3.42%

However, some benchmarks can't help us reduce advertising budgets, and advertisers often need more detailed data(Such as Facebook interest list). In order to solve the problem of high advertising costs, ADCostly compiled the following B2B(leads) Facebook ads cost report by category to help advertisers make better advertising budget. It is worth mentioning that AdTargeting is a Facebook interest targeting tool. Used together with ADCostly can help you make better ad marketing. If you need more professional information, please check amazon cpc and mobile game advertising cost.


The B2B(leads) Category Average CPC in Brazil January 2021

Category B2B(leads)
Average CPC benchmark $0.11 (benchmark)
Gender - Male 9.09% greater than benchmark
Gender - Female 90.91% greater than benchmark
Age - 13-17 1218.18% greater than benchmark
Age - 18-24 54.55% greater than benchmark
Age - 25-34 9.09% greater than benchmark
Age - 35-44 36.36% greater than benchmark
Age - 45-54 27.27% greater than benchmark
Age - 55-64 18.18% less than benchmark
Age - 65+ 109.09% greater than benchmark

First of all, PPC advertising is a common way for the B2B(leads) category advertising marketing. The B2B(leads) category average CPC is $0.11 (benchmark). From the perspective of gender, the average CPC of Female is higher, and its cost is 90.91% greater than the average benchmark. The average CPC cost of Male will be cheaper.

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From the perspective of age, the average CPC cost in the "13-17" range is the highest, and the average CPC in the "65+" age range ranks second. The two age groups with the lowest average CPC costs are 55-64 and 25-34. In the age range, the older the age, the more cost is spent in advertising, because as the age increases, the number of people using the Internet decreases, and the advertising costs are higher.

# Placement Publisher CPC
1 search facebook 881.82% greater than benchmark
2 instream_video facebook 818.18% greater than benchmark
3 instagram_explore instagram 600% greater than benchmark
4 feed instagram 200% greater than benchmark
5 facebook_stories facebook 145.45% greater than benchmark

Among all Facebook advertising publishers, Facebook NewsFeed and Instagram are the most popular, but Audience Network and Messenger also have good advertising effects. The above CPC data shows that search placement cost the most CPC, and the second place is the instream_video placement. Facebook provides a total of 16 placements of advertising, and more data can be queried through ADCostly.


B2B(leads) Category Average CPM in Brazil January 2021

Category B2B(leads)
Average CPM benchmark $3.81 (benchmark)
Gender - Male 8.66% less than benchmark
Gender - Female 36.22% less than benchmark
Age - 13-17 611.02% greater than benchmark
Age - 18-24 36.48% less than benchmark
Age - 25-34 28.87% less than benchmark
Age - 35-44 25.72% less than benchmark
Age - 45-54 7.09% less than benchmark
Age - 55-64 68.77% greater than benchmark
Age - 65+ 118.9% greater than benchmark

The CPM advertising is charged by the number of impressions, so the cost of CPM advertising will generally be lower than CPC advertising, but the effect may not. 2021 January B2B(leads) category average CPM is $3.81 (benchmark). Analyzing CPM data from the gender, the average CPM of Female is lower than Male. Male average CPM is 8.66% less than average benchmark.

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The average CPM cost trend about age is similar to the CPC trend. The average CPM cost in the "13-17" range is the highest, and the average CPM in the "65+" age range ranks second. The two age groups with the lowest average CPM cost are "18-24" and "25-34". Detailed average CPM data of age and gender can be queried by ADCostly.

# Placement Publisher CPM
1 feed instagram 24.67% less than benchmark
2 instagram_explore instagram 268.77% greater than benchmark
3 feed facebook 33.86% less than benchmark
4 facebook_stories facebook 130.71% greater than benchmark
5 instream_video facebook 395.54% greater than benchmark

Among all Facebook platforms, the top five with the highest average CPM costs are feed, instagram_explore, feed, facebook_stories, instream_video, and their corresponding publishers are instagram, instagram, facebook, facebook, facebook. The 2021 ad placement cost and strategy can help you make better CPM advertising budget.

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B2B(leads) Category Average CPA in Brazil January 2021

Action Cost Benchmarks
All Actions $702.54
Activate App 100% less than benchmark
Install 100% less than benchmark
Complete Registration 64.4% less than benchmark
Add to cart 54.88% less than benchmark
Purchase 164.4% greater than benchmark

Among all actions, Facebook’s average CPA is $702.54. And the average cost of different actions varies greatly. Generally speaking, the cost of "install" and "Activate App" is much lower than that of "Add to cart" . 2021 January B2B(leads) category average cost per install is 100% less than benchmark. The cost of "Add to cart" behavior is much higher than this. For more details, please check the website average cpa of app install facebook ad and ad spy.

Male Female
All age $63.43 $200.49
18-24 33.6% less than $63.43 15.49% less than $200.49
25-34 8.48% greater than $63.43 32.96% less than $200.49
35-44 96.36% greater than $63.43 6.31% less than $200.49
45-54 274.32% greater than $63.43 1.06% less than $200.49
55-64 282.86% greater than $63.43 42.72% greater than $200.49
65+ 486.02% greater than $63.43 42.48% greater than $200.49

Looking at the CPA data from gender and age, the average CPA for male is about $63.43, and the average CPA for female is about $200.49. There is a big gap in different age ranges. The highest female CPA age range is "55-64" and the lowest is "25-34". Males have the highest CPA cost in the "65+" age group, and the lowest CPA cost in the "18-24" age group.


B2B(leads) Category Average CTR in Brazil January 2021

category B2B(leads)
Average CTR benchmark 3.42% (benchmark)
Gender - Male 4.97% less than benchmark
Gender - Female 14.62% less than benchmark
Age - 13-17 9.36% greater than benchmark
Age - 18-24 18.71% less than benchmark
Age - 25-34 17.84% less than benchmark
Age - 35-44 43.27% less than benchmark
Age - 45-54 59.36% greater than benchmark
Age - 55-64 118.42% greater than benchmark
Age - 65+ 182.16% greater than benchmark

2021 January B2B(leads) category average CTR is 3.42% (benchmark), this is a good click-through rate, if your ad can exceed the click-through rate, then it is developing well. The gender data of CTR shows that the average CTR of Female is lower than Male, so you can get more clicks for Male advertising.

Different from CPC and CPM, the average CTR shows the opposite trend in the age group. The average CTR of "65+" age range is the highest, and the average CTR of "55-64" age range ranks second. The two age groups with the lowest average CTR are "35-44" and "18-24". The younger the age, the higher the click-through rate. This presents a different trend from CPC and CPM.

Placement Publisher CTR
instagram_explore instagram 12.57% less than benchmark
feed instagram 39.77% less than benchmark
instream_video facebook 16.67% less than benchmark
marketplace facebook 20.47% greater than benchmark
facebook_stories facebook 6.14% less than benchmark

Among all Facebook platforms, the top five with the highest average CTR are instagram_explore, feed, instream_video, marketplace, facebook_stories, and their corresponding publishers are instagram, instagram, facebook, facebook, facebook.


Final Thoughts

2021 January B2B(leads) category Facebook ads cost report in Brazil is over here, hope these data can help you make cost less ad. Of course, if you need to obtain the interest list during Facebook advertising, you can view it in ADCostly's audience report. The advertising cost of each interest can also be viewed on the audience function page. Please check the following websites for more information: turbo ad finder not working.

The data in this article still doesn't meet your requirements? 2021 B2B(leads) category Facebook ads cost report for other months can be viewed here.