FamilySearch Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “FamilySearch”? What is the Facebook ads cost of interest “FamilySearch”? ADCostly analyzed the advertising costs of the interest “FamilySearch”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “FamilySearch”


Interest Audience CPC CPM
FamilySearch 2.08M $1.02 $21.23

The interest “FamilySearch” has 2.08M audiences in Facebook. The average CPC for interest “FamilySearch” in 2020 is $1.02, and the average CPM is $21.23. Interests related to “FamilySearch” include “Genealogy”, “23andMe”, “Heraldry” and “Ancestry.com”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.21, and the average CPM is $26.82.

Country Audience CPC CPM
Mexico 112.1K 94.21% less than the US 84.49% less than the US
Colombia 78.89K 90.08% less than the US 90.72% less than the US
Chile 74.73K 97.52% less than the US 89.26% less than the US
Spain 39.44K 99.17% less than the US 64.5% less than the US
Portugal 35.29K 95.87% less than the US 55.33% less than the US

The interest”Genealogy” has 193.06K audiences in the United States. The average CPC is $1.21, and the average CPM is $26.82. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Colombia, Chile, Spain and Portugal. Mexico has the most audiences, Its CPC 94.21% less than the US and CPM 84.49% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Canada 6.23K 32.23% less than the US 38.96% less than the US
Australia 14.53K 36.36% less than the US 19.5% less than the US
United Kingdom 22.84K 68.6% less than the US 34.94% less than the US
Colombia 78.89K 90.08% less than the US 90.72% less than the US
Ireland 6.23K 91.74% less than the US 64.28% less than the US

Except the United States, descending order according to CPC price, the top five countries are Canada, Australia, United Kingdom, Colombia and Ireland. Canada has the highest CPC, Its CPC 32.23% less than the US and average CPM 38.96% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 8.3K 100.0% less than the US 29.9% greater than the US
France 2.08K 100.0% less than the US 25.58% greater than the US
Italy 2.08K 100.0% less than the US 15.77% less than the US
Australia 14.53K 36.36% less than the US 19.5% less than the US
United Kingdom 22.84K 68.6% less than the US 34.94% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, France, Italy, Australia and United Kingdom. Denmark has the highest CPM, Its CPC 100.0% less than the US and CPM 29.9% greater than the US.


5. FamilySearch Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Genealogy 8.1M 35.29% less than FamilySearch 24.35% less than FamilySearch
23andMe 2.62M 45.1% less than FamilySearch 36.6% less than FamilySearch
Heraldry 8.08M 81.37% less than FamilySearch 31.75% less than FamilySearch
Ancestry.com 5.84M 33.33% less than FamilySearch 48.66% less than FamilySearch
Genetic testing 4.75M 57.84% less than FamilySearch 9.42% less than FamilySearch

Interests related to “FamilySearch” include “Genealogy”, “23andMe”, “Heraldry”, “Ancestry.com” and “Genetic testing”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “FamilySearch” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.