Genealogy Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Genealogy”? What is the Facebook ads cost of interest “Genealogy”? ADCostly analyzed the advertising costs of the interest “Genealogy”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Genealogy”


Interest Audience CPC CPM
Genealogy 8.1M $0.66 $16.06

The interest “Genealogy” has 8.1M audiences in Facebook. The average CPC for interest “Genealogy” in 2020 is $0.66, and the average CPM is $16.06. Interests related to “Genealogy” include “FamilySearch”, “23andMe”, “Heraldry” and “Ancestry.com”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.69, and the average CPM is $20.4.

Country Audience CPC CPM
United Kingdom 680.68K 10.14% less than the US 47.21% less than the US
Burma 437.58K 94.2% less than the US 95.39% less than the US
Argentina 267.41K 66.67% less than the US 93.82% less than the US
Pakistan 226.89K 82.61% less than the US 96.47% less than the US
Brazil 218.79K 55.07% less than the US 71.47% less than the US

The interest”FamilySearch” has 2.95M audiences in the United States. The average CPC is $0.69, and the average CPM is $20.4. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Burma, Argentina, Pakistan and Brazil. United Kingdom has the most audiences, Its CPC 10.14% less than the US and CPM 47.21% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Guatemala 56.72K 18.84% greater than the US 91.76% less than the US
United Kingdom 680.68K 10.14% less than the US 47.21% less than the US
Poland 72.93K 10.14% less than the US 75.78% less than the US
Canada 170.17K 14.49% less than the US 41.62% less than the US
Honduras 48.62K 30.43% less than the US 93.24% less than the US

Except the United States, descending order according to CPC price, the top five countries are Guatemala, United Kingdom, Poland, Canada and Honduras. Guatemala has the highest CPC, Its CPC 18.84% greater than the US and average CPM 91.76% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Sweden 32.41K 62.32% less than the US 8.63% greater than the US
Germany 48.62K 60.87% less than the US 1.76% greater than the US
Australia 194.48K 37.68% less than the US 38.24% less than the US
France 56.72K 75.36% less than the US 38.92% less than the US
Ireland 40.52K 69.57% less than the US 40.0% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Sweden, Germany, Australia, France and Ireland. Sweden has the highest CPM, Its CPC 62.32% less than the US and CPM 8.63% greater than the US.


5. Genealogy Expansion Facebook Interests Analysis


Interest Audience CPC CPM
FamilySearch 2.08M 54.55% greater than Genealogy 32.19% greater than Genealogy
23andMe 2.62M 15.15% less than Genealogy 16.19% less than Genealogy
Heraldry 8.08M 71.21% less than Genealogy 9.78% less than Genealogy
Ancestry.com 5.84M 3.03% less than Genealogy 32.13% less than Genealogy
Mormonism 9.5M 72.73% less than Genealogy 58.03% less than Genealogy

Interests related to “Genealogy” include “FamilySearch”, “23andMe”, “Heraldry”, “Ancestry.com” and “Mormonism”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Genealogy” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.