Multiplayer video game Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Multiplayer video game”? What is the Facebook ads cost of interest “Multiplayer video game”? ADCostly analyzed the advertising costs of the interest “Multiplayer video game”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Multiplayer video game”


Interest Audience CPC CPM
Multiplayer video game 21.75M $0.93 $10.83

The interest “Multiplayer video game” has 21.75M audiences in Facebook. The average CPC for interest “Multiplayer video game” in 2020 is $0.93, and the average CPM is $10.83. Interests related to “Multiplayer video game” include “Open world”, “Action games”, “First-person shooter games” and “Player character”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.24, and the average CPM is $32.49.

Country Audience CPC CPM
Thailand 1.96M 82.59% less than the US 75.78% less than the US
Mexico 1.89M 91.96% less than the US 81.53% less than the US
Philippines 1.67M 86.16% less than the US 92.06% less than the US
India 1.33M 90.18% less than the US 87.29% less than the US
Taiwan(China) 1.31M 58.93% less than the US 55.25% less than the US

The interest”Open world” has 1.52M audiences in the United States. The average CPC is $2.24, and the average CPM is $32.49. Except the United States, descending order by the number of audiences, the top five countries are Thailand, Mexico, Philippines, India and Taiwan(China). Thailand has the most audiences, Its CPC 82.59% less than the US and CPM 75.78% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Korea 87.01K 33.04% less than the US 29.89% less than the US
Germany 543.82K 40.62% less than the US 25.08% less than the US
Canada 174.02K 41.96% less than the US 19.76% less than the US
United Kingdom 391.55K 46.43% less than the US 44.48% less than the US
Netherlands 65.26K 57.59% less than the US 29.92% less than the US

Except the United States, descending order according to CPC price, the top five countries are Korea, Germany, Canada, United Kingdom and Netherlands. Korea has the highest CPC, Its CPC 33.04% less than the US and average CPM 29.89% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 174.02K 41.96% less than the US 19.76% less than the US
Australia 130.52K 62.05% less than the US 20.93% less than the US
Germany 543.82K 40.62% less than the US 25.08% less than the US
Korea 87.01K 33.04% less than the US 29.89% less than the US
Netherlands 65.26K 57.59% less than the US 29.92% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Australia, Germany, Korea and Netherlands. Canada has the highest CPM, Its CPC 41.96% less than the US and CPM 19.76% less than the US.


5. Multiplayer video game Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Open world 48.48M 39.78% less than Multiplayer video game 44.78% less than Multiplayer video game
Action games 179.89M 6.45% less than Multiplayer video game 7.39% less than Multiplayer video game
First-person shooter games 657.11M 8.6% less than Multiplayer video game 1.94% less than Multiplayer video game
Player character 44.95M 63.44% less than Multiplayer video game 37.77% less than Multiplayer video game
BioShock 2 83.89K 8.6% less than Multiplayer video game 20.59% less than Multiplayer video game

Interests related to “Multiplayer video game” include “Open world”, “Action games”, “First-person shooter games”, “Player character” and “BioShock 2”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Multiplayer video game” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.