Online games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Online games”? What is the Facebook ads cost of interest “Online games”? ADCostly analyzed the advertising costs of the interest “Online games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Online games”


Interest Audience CPC CPM
Online games 700.35M $1.59 $13.59

The interest “Online games” has 700.35M audiences in Facebook. The average CPC for interest “Online games” in 2020 is $1.59, and the average CPM is $13.59. Interests related to “Online games” include “Word games”, “Open world”, “Action games” and “Music video game”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.56, and the average CPM is $39.23.

Country Audience CPC CPM
India 126.06M 77.34% less than the US 87.69% less than the US
Philippines 75.64M 77.34% less than the US 92.28% less than the US
Burma 28.71M 77.34% less than the US 90.01% less than the US
Pakistan 26.61M 91.02% less than the US 95.97% less than the US
Bangladesh 25.91M 96.88% less than the US 92.02% less than the US

The interest”Word games” has 104.35M audiences in the United States. The average CPC is $2.56, and the average CPM is $39.23. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, Burma, Pakistan and Bangladesh. India has the most audiences, Its CPC 77.34% less than the US and CPM 87.69% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 10.51M 11.72% less than the US 43.61% less than the US
Singapore 4.2M 19.92% less than the US 57.41% less than the US
Hong Kong(China) 4.2M 29.3% less than the US 1.12% greater than the US
Canada 11.91M 32.81% less than the US 30.21% less than the US
France 2.8M 40.23% less than the US 55.14% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, Singapore, Hong Kong(China), Canada and France. Germany has the highest CPC, Its CPC 11.72% less than the US and average CPM 43.61% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 4.9M 63.67% less than the US 389.85% greater than the US
Hong Kong(China) 4.2M 29.3% less than the US 1.12% greater than the US
Australia 9.8M 45.7% less than the US 27.15% less than the US
Canada 11.91M 32.81% less than the US 30.21% less than the US
Germany 10.51M 11.72% less than the US 43.61% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, Hong Kong(China), Australia, Canada and Germany. Poland has the highest CPM, Its CPC 63.67% less than the US and CPM 389.85% greater than the US.


5. Online games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Word games 73.5M 72.96% less than Online games 60.78% less than Online games
Open world 48.48M 64.78% less than Online games 56.0% less than Online games
Action games 179.89M 45.28% less than Online games 26.2% less than Online games
Music video game 26.74M 59.75% less than Online games 68.51% less than Online games
Gambling 389.78M 23.9% less than Online games 23.33% less than Online games

Interests related to “Online games” include “Word games”, “Open world”, “Action games”, “Music video game” and “Gambling”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Online games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.