Publishing Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Publishing”? What is the Facebook ads cost of interest “Publishing”? ADCostly analyzed the advertising costs of the interest “Publishing”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Publishing”


Interest Audience CPC CPM
Publishing 369.78M $0.29 $4.45

The interest “Publishing” has 369.78M audiences in Facebook. The average CPC for interest “Publishing” in 2020 is $0.29, and the average CPM is $4.45. Interests related to “Publishing” include “Music industry”, “Mass media”, “Author” and “E-books”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.8, and the average CPM is $25.63.

Country Audience CPC CPM
Brazil 48.44M 65.0% less than the US 96.72% less than the US
Mexico 36.61M 86.25% less than the US 96.1% less than the US
India 19.23M 93.75% less than the US 93.91% less than the US
Philippines 15.53M 77.5% less than the US 91.92% less than the US
Argentina 12.2M 97.5% less than the US 96.45% less than the US

The interest”Music industry” has 37.72M audiences in the United States. The average CPC is $0.8, and the average CPM is $25.63. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Mexico, India, Philippines and Argentina. Brazil has the most audiences, Its CPC 65.0% less than the US and CPM 96.72% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 1.85M 31.25% less than the US 62.39% less than the US
Australia 2.96M 55.0% less than the US 0.04% greater than the US
Germany 4.07M 61.25% less than the US 43.15% less than the US
Vietnam 4.07M 62.5% less than the US 83.3% less than the US
Brazil 48.44M 65.0% less than the US 96.72% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Australia, Germany, Vietnam and Brazil. Taiwan(China) has the highest CPC, Its CPC 31.25% less than the US and average CPM 62.39% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 2.96M 55.0% less than the US 0.04% greater than the US
United Kingdom 7.03M 73.75% less than the US 14.51% less than the US
France 7.4M 76.25% less than the US 18.3% less than the US
Germany 4.07M 61.25% less than the US 43.15% less than the US
Spain 7.03M 85.0% less than the US 47.25% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, France, Germany and Spain. Australia has the highest CPM, Its CPC 55.0% less than the US and CPM 0.04% greater than the US.


5. Publishing Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Music industry 292.45M 44.83% less than Publishing 44.27% less than Publishing
Mass media 823.35M 48.28% less than Publishing 103.37% less than Publishing
Author 99.11M 434.48% greater than Publishing 153.26% less than Publishing
E-books 431.22M 231.03% greater than Publishing 149.66% less than Publishing
Bookselling 65.74M 124.14% less than Publishing 87.64% less than Publishing

Interests related to “Publishing” include “Music industry”, “Mass media”, “Author”, “E-books” and “Bookselling”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Publishing” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.