Small business Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Small business”? What is the Facebook ads cost of interest “Small business”? ADCostly analyzed the advertising costs of the interest “Small business”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Small business”


Interest Audience CPC CPM
Small business 208.27M $0.55 $8.36

The interest “Small business” has 208.27M audiences in Facebook. The average CPC for interest “Small business” in 2020 is $0.55, and the average CPM is $8.36. Interests related to “Small business” include “Small Business Innovation Research”, “Entrepreneurs' Organization”, “Email marketing” and “Cyber Monday”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.87, and the average CPM is $24.79.

Country Audience CPC CPM
India 18.74M 88.51% less than the US 91.45% less than the US
Brazil 12.29M 91.95% less than the US 93.26% less than the US
Indonesia 9.16M 42.53% less than the US 80.19% less than the US
United Kingdom 6.87M 95.4% less than the US 25.01% less than the US
Thailand 6.04M 89.66% less than the US 72.57% less than the US

The interest”Small Business Innovation Research” has 43.74M audiences in the United States. The average CPC is $0.87, and the average CPM is $24.79. Except the United States, descending order by the number of audiences, the top five countries are India, Brazil, Indonesia, United Kingdom and Thailand. India has the most audiences, Its CPC 88.51% less than the US and CPM 91.45% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 1.67M 36.78% greater than the US 85.6% less than the US
Russia 2.5M 21.84% less than the US 65.11% less than the US
Australia 5.21M 22.99% less than the US 37.96% less than the US
Indonesia 9.16M 42.53% less than the US 80.19% less than the US
Canada 5.0M 68.97% less than the US 34.21% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Russia, Australia, Indonesia and Canada. Taiwan(China) has the highest CPC, Its CPC 36.78% greater than the US and average CPM 85.6% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
United Kingdom 6.87M 95.4% less than the US 25.01% less than the US
France 1.04M 95.4% less than the US 31.87% less than the US
Canada 5.0M 68.97% less than the US 34.21% less than the US
Australia 5.21M 22.99% less than the US 37.96% less than the US
Germany 1.04M 100.0% less than the US 54.62% less than the US

Except the United States, descending order according to average CPM price, the top five countries are United Kingdom, France, Canada, Australia and Germany. United Kingdom has the highest CPM, Its CPC 95.4% less than the US and CPM 25.01% less than the US.


5. Small business Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Small Business Innovation Research 5.84K 190.91% greater than Small business 40.43% less than Small business
Entrepreneurs' Organization 228.49K 16.36% less than Small business 87.56% less than Small business
Email marketing 16.96M 20.0% less than Small business 10.89% less than Small business
Cyber Monday 75.25M 21.82% less than Small business 41.99% less than Small business
Creative entrepreneurship 9.59M 25.45% less than Small business 54.55% less than Small business

Interests related to “Small business” include “Small Business Innovation Research”, “Entrepreneurs' Organization”, “Email marketing”, “Cyber Monday” and “Creative entrepreneurship”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Small business” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.