Casual game Facebook Ad Cost Report | ADCostly
Are you running Facebook ads for interest “Casual game”? What is the Facebook ads cost of interest “Casual game”? ADCostly analyzed the advertising costs of the interest “Casual game”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.
1. The Facebook Ads Cost Of Interest “Casual game”
| Interest | Audience | CPC | CPM |
| Casual game | 88.13M | $1.06 | $14.78 |
The interest “Casual game” has 88.13M audiences in Facebook. The average CPC for interest “Casual game” in 2020 is $1.06, and the average CPM is $14.78. Interests related to “Casual game” include “First-person shooter games”, “Crystal Island”, “Online gambling” and “Online games”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.
2. Advertising Costs Of Top 5 Countries With The Most Audience
*Benchmark: The average CPC in the United States is $1.18, and the average CPM is $26.12.
| Country | Audience | CPC | CPM |
| United Kingdom | 4.14M | 5.93% less than the US | 48.47% less than the US |
| Brazil | 1.85M | 94.92% less than the US | 98.24% less than the US |
| Canada | 1.67M | 36.44% less than the US | 46.13% less than the US |
| Australia | 1.41M | 3.39% less than the US | 38.82% less than the US |
| Mexico | 1.23M | 94.92% less than the US | 95.83% less than the US |
The interest”First-person shooter games” has 19.21M audiences in the United States. The average CPC is $1.18, and the average CPM is $26.12. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Brazil, Canada, Australia and Mexico. United Kingdom has the most audiences, Its CPC 5.93% less than the US and CPM 48.47% less than the US.
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Learn More3. Advertising Costs Of Top 5 Countries With The Highest CPC
| Country | Audience | CPC | CPM |
| Belgium | 352.51K | 99.15% greater than the US | 4.29% less than the US |
| Netherlands | 440.64K | 14.41% greater than the US | 48.7% less than the US |
| Germany | 1.23M | 10.17% greater than the US | 48.24% less than the US |
| France | 616.9K | 10.17% greater than the US | 46.55% less than the US |
| Australia | 1.41M | 3.39% less than the US | 38.82% less than the US |
Except the United States, descending order according to CPC price, the top five countries are Belgium, Netherlands, Germany, France and Australia. Belgium has the highest CPC, Its CPC 99.15% greater than the US and average CPM 4.29% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
4. Advertising Costs Of Top 5 Countries With The Highest CPM
| Country | Audience | CPC | CPM |
| Belgium | 352.51K | 99.15% greater than the US | 4.29% less than the US |
| Australia | 1.41M | 3.39% less than the US | 38.82% less than the US |
| Hong Kong(China) | 352.51K | 40.68% less than the US | 41.96% less than the US |
| Canada | 1.67M | 36.44% less than the US | 46.13% less than the US |
| France | 616.9K | 10.17% greater than the US | 46.55% less than the US |
Except the United States, descending order according to average CPM price, the top five countries are Belgium, Australia, Hong Kong(China), Canada and France. Belgium has the highest CPM, Its CPC 99.15% greater than the US and CPM 4.29% less than the US.
5. Casual game Expansion Facebook Interests Analysis
| Interest | Audience | CPC | CPM |
| First-person shooter games | 657.11M | 19.81% less than Casual game | 25.3% less than Casual game |
| Crystal Island | 64.64K | 34.91% less than Casual game | 50.54% less than Casual game |
| Online gambling | 55.04M | 9.43% less than Casual game | 12.72% less than Casual game |
| Online games | 700.35M | 50.0% greater than Casual game | 8.05% less than Casual game |
| Zynga | 1.11M | 140.57% greater than Casual game | 1.62% less than Casual game |
Interests related to “Casual game” include “First-person shooter games”, “Crystal Island”, “Online gambling”, “Online games” and “Zynga”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Casual game” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
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