Casual game Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Casual game”? What is the Facebook ads cost of interest “Casual game”? ADCostly analyzed the advertising costs of the interest “Casual game”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Casual game”


Interest Audience CPC CPM
Casual game 88.13M $1.06 $14.78

The interest “Casual game” has 88.13M audiences in Facebook. The average CPC for interest “Casual game” in 2020 is $1.06, and the average CPM is $14.78. Interests related to “Casual game” include “First-person shooter games”, “Crystal Island”, “Online gambling” and “Online games”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.18, and the average CPM is $26.12.

Country Audience CPC CPM
United Kingdom 4.14M 5.93% less than the US 48.47% less than the US
Brazil 1.85M 94.92% less than the US 98.24% less than the US
Canada 1.67M 36.44% less than the US 46.13% less than the US
Australia 1.41M 3.39% less than the US 38.82% less than the US
Mexico 1.23M 94.92% less than the US 95.83% less than the US

The interest”First-person shooter games” has 19.21M audiences in the United States. The average CPC is $1.18, and the average CPM is $26.12. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Brazil, Canada, Australia and Mexico. United Kingdom has the most audiences, Its CPC 5.93% less than the US and CPM 48.47% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Belgium 352.51K 99.15% greater than the US 4.29% less than the US
Netherlands 440.64K 14.41% greater than the US 48.7% less than the US
Germany 1.23M 10.17% greater than the US 48.24% less than the US
France 616.9K 10.17% greater than the US 46.55% less than the US
Australia 1.41M 3.39% less than the US 38.82% less than the US

Except the United States, descending order according to CPC price, the top five countries are Belgium, Netherlands, Germany, France and Australia. Belgium has the highest CPC, Its CPC 99.15% greater than the US and average CPM 4.29% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Belgium 352.51K 99.15% greater than the US 4.29% less than the US
Australia 1.41M 3.39% less than the US 38.82% less than the US
Hong Kong(China) 352.51K 40.68% less than the US 41.96% less than the US
Canada 1.67M 36.44% less than the US 46.13% less than the US
France 616.9K 10.17% greater than the US 46.55% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Belgium, Australia, Hong Kong(China), Canada and France. Belgium has the highest CPM, Its CPC 99.15% greater than the US and CPM 4.29% less than the US.


5. Casual game Expansion Facebook Interests Analysis


Interest Audience CPC CPM
First-person shooter games 657.11M 19.81% less than Casual game 25.3% less than Casual game
Crystal Island 64.64K 34.91% less than Casual game 50.54% less than Casual game
Online gambling 55.04M 9.43% less than Casual game 12.72% less than Casual game
Online games 700.35M 50.0% greater than Casual game 8.05% less than Casual game
Zynga 1.11M 140.57% greater than Casual game 1.62% less than Casual game

Interests related to “Casual game” include “First-person shooter games”, “Crystal Island”, “Online gambling”, “Online games” and “Zynga”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Casual game” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.